Her you can greet your consumers with an intro text and seasonal greeting. You can also use this area to already start SEO optimizing or you can insert more paragraph modules later into the different sections, for example:
You show the anti age products with an intro... and then the baby skin products with an intro...
... and you finish off the page with a full blown SEO section.
If you want this page to be shareable with the propper images and text on e.g. Facebook - make sure the the OPEN GRAPH section in the backend is filled correctly. Facebook will pull the data from there.